Shaun White Game Launch
Ubisoft partnered with MTV for a snow-covered, lodge-style launch of the video game Shaun White Snowboarding at The Hollywood Athletic Club. Guests entered through the courtyard, where a fountain was packed with snow, topped with an ice sculpture of a snowboarder. Inside, there was a distinct Aspen ski-lodge vibe, with antler chandeliers hanging from the ceiling, walls lined with stuffed animal heads, and an eight-foot-tall stuffed polar bear behind the DJ booth.
